Princeton, New Jersey - August 12, 2008 - The Avoca Group, the clinical research and clinical outsourcing market’s premier provider of relationship management consulting services is pleased to announce its Tenth Anniversary.

Avoca, founded in 1998, provides comprehensive relationship management consulting to pharmaceutical and biotechnology companies as well as their clinical research partners such as CROs, imaging companies, laboratories, and other service providers.

“We founded Avoca to meet a critical need we saw in the industry. With clinical outsourcing on the rise, the relationship between sponsors and providers is becoming more critical. We saw an opportunity to help these companies by working with them to create a best in class approach to developing programs to increase customer loyalty and form strong alliances,” noted Patricia Leuchten, president of the firm. “We’ve built our company with industry-savvy professionals who have personally experienced successes and pitfalls of outsourcing relationships and, therefore, have a wealth of knowledge to bring to our clients. We’re grateful to all of our clients who have been there as we’ve grown.”

In 2008, Avoca rolled out a number of innovative programs including Provider Profiles and Lessons Learned, which provide pharmaceutical companies with vital information about the providers they use and distributes that information within their companies and to the service providers they rely on. These programs build on Avoca’s core client feedback and relationship management consulting practices.

For more information, please contact Lisa Hines at lisa.hines@theavocagroup.com or Janice Hutt at janice.hutt@theavocagroup.com.

Princeton, New Jersey - January 18, 2007 - Patricia Leuchten, President of The Avoca Group, a Princeton-based strategic alliance and relationship management consulting firm, announced today that the company has opened The Avoca Technology Center.

“Avoca has expanded considerably in both breadth and depth of services, and our technology is leading the way into these new areas. With the addition of new technology professionals, we wanted to have a dedicated facility where they could maintain some independence from the day-to-day business activity while collaborating closely with each other. This new facility fits the bill perfectly,” noted Ms. Leuchten.

The Avoca Technology Center is located at 234 Nassau Street, just a block away from Avoca’s corporate office.

The Avoca Group provides the talent, experience, and insight to deliver alliance and relationship management consulting and comprehensive survey research services to pharmaceutical and biotech companies, CROs, and other providers of clinical research services globally.

For more information, contact Patricia Leuchten at 609-252-9020 or patty.leuchten@theavocagroup.com or Lisa Hines, Director of Marketing, at 410-531-1339 or lisa.hines@theavocagroup.com.

Princeton, New Jersey - January 15, 2007 - The Avoca Group, a Princeton, New Jersey-based provider of comprehensive alliance and relationship management consulting to pharmaceutical and biotech companies, CROs, and other providers of clinical research, announces its alliance with Virtual Distance International™ (VDI). VDI is a research-based, management consulting and training firm focused on improving innovation, productivity and financial performance in the Digital Age.

“Virtual Distance provides a powerful and unique approach for identifying, quantifying, and fixing the many problems caused by virtual work” notes Patricia Leuchten, President of The Avoca Group. “Its model, Virtual Distance, describes a Digital Age phenomenon brought on the pervasive and ubiquitous use of technology in all kinds of communications and work.”

VDI explains that Virtual Distance is a perceived distance measure that its data, shows can be detrimental to team and overall organizational success. Innovation and productivity can be detrimentally impacted due to Virtual Distance and through our method, we can help to turn this situation around and get companies back on the right track. VDI President, Karen Sobel Lojeski says, “Together with the Avoca Group, Virtual Distance International is unique in its ability to improve organizational performance and innovation by identifying, measuring and reducing the causes of Virtual Distance™ to improve team and organizational productivity and innovation.”

Virtual Distance International and The Avoca Group are collaborating on a relationship management innovation initiative for a large provider of CRO services to the global pharmaceutical market.

Patricia Leuchten, President of The Avoca Group, a leading provider of customer relationship consulting and survey research to the pharmaceutical and CRO industries, will present and chair a session at the upcoming 2006 DIA Conference in Philadelphia, PA. Following its inaugural report on The State of Clinical Outsourcing at the 2005 DIA Annual Meeting, The Avoca Group has again this year surveyed leaders in major pharmaceutical, biotechnology, and clinical research service companies to obtain information on trends in outsourcing.

At this year’s conference, Avoca will present not only its 2006 Clinical Outsourcing Survey data on general trends in outsourcing, but also specific data on respondents’ perceptions about the Functional Services Provider (FSP) model, which has the potential to significantly impact the CRO industry.

Avoca has assembled an impressive panel of pharmaceutical and CRO industry executives to engage in an interactive discussion on their impressions and knowledge of important outsourcing trends. The panel includes: James Taylor, Worldwide Head, Contracts and Outsourcing for Pfizer, Inc; John Potthoff, President of INC Research; Peter Butera, Vice President of Clinical Operations for Pain Therapeutics; and Paula Brown Stafford, Executive Vice President of Global Data Management for Quintiles, Inc.

About the Avoca Group
The Avoca Group helps pharmaceutical and CRO companies build, measure, and manage their critical business relationships through strategic consulting and survey research. Founded and managed by senior healthcare industry executives and leveraging a full complement of proprietary technologies, The Avoca Group has been successful in guiding many of the industry’s leading companies as they build strong relationships with their customers and services providers. For more information, contact Lisa Hines, Director of Marketing, lisa.hines@theavocagroup.com or 410-531-1339.

The Avoca Group, Inc., a Princeton-based provider of survey research, training, and consulting services to pharmaceutical companies, biotechnology firms and clinical services providers is pleased to announce that it has partnered with Barbara B. Miller Communication of Austin, Texas for its highly regarded communication and high-impact presentations training programs.

"We're thrilled to have a partnership with a communications professional of this caliber," said Avoca President Patricia Leuchten. "Barbara has a stellar reputation throughout the world for providing high quality, targeted seminars and workshops. She's energetic and dynamic, and outstanding at facilitating learning that is relevant and immediately applicable to the training participants."

Barbara B. Miller has served over 300 organizations and thousands of people as a training, coaching and speaking consultant in communication improvement. In addition to providing numerous courses in the fields of High Impact Presentations, Communication Skills, and the Art of Business Development, Ms. Miller has served as a communication consultant for national professional services firms and corporations, produced and co-hosted a daily TV talk show where she interviewed 2,500 guests and dignitaries, and prepared interviewees for the "Today Show," "Nightline," "Squawk Box," "The O'Reilly Factor" and "The Lehrer News Hour."

Barbara B. Miller Communication

The Avoca Group, Inc., a Princeton-based provider of survey research and consulting services to pharmaceutical companies, biotechnology firms and clinical services providers is pleased to announce that it has received certification as a Women's Business Enterprise from the Women's Business Enterprise National Council (WBENC), the nation's most widely recognized and respected certification organizations.

"We're very pleased to have received this certification," said Avoca President Patricia Leuchten. "Our affiliation with this organization will provide us with opportunities to expand our business through WBENC and its partner organizations' programs, events, and extensive network."

WBENC is a leading source of information on trends in supplier diversity programs for Woman Business Owners at US companies and government agencies, and also promotes best practices in supplier diversity through its annual selection of "America's Top Corporations for Women Business Enterprises." WBENC works to foster diversity in the world of commerce with programs and policies designed to expand opportunities and eliminate barriers in the marketplace for women business owners.

The Avoca Group, a Princeton, New Jersey based provider of consulting services to pharmaceutical companies and clinical services providers has been asked to present the results from its 2005 Clinical Outsourcing Industry Survey at the 2005 Meeting of the Drug Information Association, a leading conference for companies involved in clinical trials for new pharmaceutical products.

In The State of Clinical Outsourcing: Industry Practices and Perceptions, The Avoca Group explores the controversy regarding a pure procurement approach to outsourcing and the pharmaceutical and clinical services industries' perceptions regarding the opportunities, challenges and obstacles related to current outsourcing practices.

To round out the discussion, executives from Pfizer, Johnson & Johnson, and Quintiles, all leaders in their respective fields, have been asked to participate on a panel facilitated by Avoca President Patricia Leuchten. "We are very fortunate to have such high-level contribution to what promises to be a lively discussion," commented Leuchten.

To collect this important industry data, The Avoca Group utilized its proprietary web-based survey tool and leveraged its extensive contacts throughout the industry to gain participation from nearly every major player in the pharmaceutical, biotechnology, and CRO industries. Highlights of the report will be posted on www.theavocagroup.com after the DIA conference.