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Avoca provides targeted, strategic consulting on programs that ensure productive and profitable relationships between pharmaceutical and biotech companies and their clinical research partners.


Avoca's senior consultants have particular expertise in the area of clinical outsourcing and rely heavily on their experience from working within clinical research departments of pharmaceutical companies as well as their experience from working within CROs. They help their clients to determine effective strategies for clinical outsourcing, the most beneficial way for internal teams to collaborate regarding outsourced projects and best practices in CRO management. Avoca often facilitates strategy sessions of senior executives within pharmaceutical and biotech companies to provide an in-depth understanding of the CRO industry, CRO pricing models and approaches and the needs from both the pharma and CRO sides when it comes to outsourcing clinical projects. Avoca help companies to develop a tailored approach to outsourcing, negotiating and managing CROs that will work for their particular organization.
Avoca helps companies working in partnership to determine and implement a shared operating model in order to improve individual team performance. This includes the development of a consistent framework for managing relationships and a common approach for executing individual projects within an Alliance.
For example, Avoca helps our pharmaceutical clients to develop governance structures, issue escalation policies and processes for gathering metrics and data to optimize team performance. Avoca helps companies to standardize leading practices through the development of customized processes, tools and templates.
Avoca helps our clinical research services partners to develop client relationship programs, where key relationships and client perceptions are monitored on a regular basis and processes and programs for ensuring high levels of client satisfaction are developed.
Avoca consults with companies such as CROs, central laboratories, centralized imaging companies and other niche providers in the pharmaceutical industry to develop comprehensive "relationship management" programs. These programs take into consideration client feedback, employee feedback, hiring standards, employee recognition, training programs in relationship management and the best approaches for instilling a service culture within organizations.
Avoca's senior staff are seasoned business development professionals. We help our clients understand industry issues, trends and needs. Our consulting focuses on providing input and assistance with business development and marketing strategy, determining training needs for business development staff, and developing approaches to account management. We help companies find their unique niche, differentiators and approach in what can be a very crowded marketplace. And we work with companies on individual opportunities to move toward more strategic relationships with their pharmaceutical clients.
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"The Avoca Group is different compared to other consulting firms we've worked with. They've chosen to focus exclusively in the healthcare industry and the main difference is that their senior consultants have years of hands-on pharmaceutical experience. They understand our day-to-day challenges and opportunities and offer practical solutions."
Ginger Gregory, Ph.D.
Senior Vice President
Novo Nordisk

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