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Avoca training programs are focused on relationship building and management specifically in the pharma/biotech and CRO/clinical services marketplaces. Our clients develop skills while working on their own real-world challenges, translating time in the classroom into on-the-job strategy development.
Avoca has developed its "Four A's" methodology as a rubric for taking a strategic and collaborative approach to building relationships. The methodology enables course attendees to more clearly grasp the elements of our specific training courses.
Preparing by researching and studying the project or potential relationship
Knowing your internal and external clients and establishing rapport
Understanding specific needs and measuring effectiveness of a project or relationship
Moving the relationship forward
In addition to our custom courses, Avoca has developed standard training modules. Visit the Knowledge Center for more information, including sample modules and case studies.
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"The Avoca Group's Consultative Selling Workshop provided our sales team with the skills to effectively sell Omnicare's services in a complex and competitive environment. Avoca's interactive approach to training and the accompanying materials provided to our team resulted in a very dynamic workshop that has taken our sales team's skill set to another level."
Stephen Burgess
Director of Sales, U.S. CRO
Omnicare CR, Inc.

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